In today’s time where people mostly conform to the pressure of doing what others might like, where success is defined only by a certain ‘K’ number of followers, it takes a lot of focus to not be influenced by the outside world and follow your own path. The like-mindedness with certain labels and people often lead to an association with I Dress for the Applause. One such association happened with KuShrav, started by my lovely friend Shravya, to create their lookbook.
Working with friends is bliss. Back in college while studying fashion, me and Shravya always shared a vibe. Sitting together in the college canteen at times, discussing our future prospects, I always had the instinct that we would work together someday.
Today, it feels great to be a part of KuShrav and support the label as it launches it’s debut collection. Inspired by nature, the label is a blend of elegance and beauty that believes in empowering women. The collection majorly consists of Indian and fusion-wear including lehengas, skater dresses, shift and maxi dresses. The beautiful prints and the contemporary feel to the Indian-wear made me fall in love with the collection. They can be styled with different pieces make great options for the monsoon soirees or casual days of movie dates, brunches and evenings.
A big shout-out to the lovely Gazal for working on this project with me. And to one of my favorite girls, Apuroopaa, for flying down to Hyderabad for working on this.