Cinematography | Direction & Post-Production – AJ Aaron | Co-direction – Shivaani Vaishnavi | Hair & Makeup – Aiman Ansa | Creative Conceptualization| Art Direction | Styling & Modelling – Naznin Suhaer | Photography Assistance – Soul Worth
Bringing my imagination to life has always been the most favorite part of what I do. Or I would rather say the primary reason of creating. I love how certain things just catch attention and build slowly from vague ideas into something really interesting and meaningful. Things that mentally teleport you to anywhere you like and form an unforgettable imagery in your mind.
Creating a Brand Film for Posswear has been one of the most interesting and creatively satisfying experiences so far. The beautiful color palette the brand’s collections are built around, the prints, the fabrics used, and the designs created are inspired by international runways, yet reflect a vision of their own. Every garment is made to perfection to fit the wearer. Experimental, edgy and quirky, Posswear is definitely not for the weak-hearted.
With this Film, I wanted to build something that would define the brand’s aesthetics, exactly what a brand film is supposed to do. Collecting references, creating moodboards, research, conceptualizing, and styling for this project was all together a soul-feeding experience for me. So excited and immensely elated to showcase this piece of work which is a result of like-minded cohesive minds. And with a superlatively creative and ace team like mine, working is sheer bliss.